“With heart, talent and attitude we create the best equipment possible”.
Stronger, lighter, better. The Sweet mantra can be traced back to a school paper from 1988, made by one of the founders and design manager, Ståle Møller. A pioneering and visionary industrial designer on a relentless mission to let actionsport enthusiasts benefit from the properties of high tech materials and manufacturing methods. Fueled by ideas and inspiration drawn from a very different in California's unique board cultures. This fusion meant that outstanding functionality and performance in itself was not enough. The distinctive design and attitude should be reflected in the product, by its essential role in the creation of each concept. Some years down the road, and the scribbles on a paper has become the core of a unique brand identity, and in the process the mantra has evolved into a purified sentence: - With heart, talent and attitude we create the best equipment possible.